What We’re Reading – October 2018

MARKETING DIVEOld Spice Taps Scruffy NFL Brothers to Promote New Amazon-Exclusive Beard Products

Ahh, football season! The creative minds at Wieden+Kennedy have done it again, this time leveraging the Kelce brothers’ beards in a new campaign (who ever thought Old Spice could be so cool?)

HARVARD BUSINESS REVIEWHow Winning Organizations Last 100 Years

This fascinating in-depth examination of seven celebrated Centennials reveals what it really takes to survive change. Ponder the phrase “radically traditional.”

HUBSPOT29 of the Best Social Media Marketing Blogs of 2018

The great thing about the internet is that it’s full of brilliant marketers sharing great information – all for free.

FAST COMPANYThese 16 Google Search Queries will Produce Easter Eggs to Remind You it’s 2018

To mark its 20th anniversary, Google is throwing a giant Easter egg hunt, peppering its various sites with fun virtual Easter eggs. BTW, the world population in 1998 was 5,912,000,000, in case you were curious.

DRONESTAGRAMAdirondack Autumn Foliage

Grab a hot cup of something before watching this amazing drone footage of the glory that is autumn in upstate New York. This one goes out to the peeps from the right edge.

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