What We’re Reading – January 2019

A roundup of the articles, posts and other nifty things we are reading at this moment.

A 2018 Holiday Marketing Guide to Data-Driven Campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

3 Top Direct Mail Trends You Need to Know About

This isn’t your grandfather’s direct mail! Take advantage of a whole new group of tactics to market your products and services in a fresh new way.

Creative Direct Mail for 2018 and Beyond

Direct mail is a great tool to reach your customers in a very personal way, especially if you make use of technology and some of these tips!

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You’ve spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?

Why Is Customer Relationship Management So Important?

Who doesn’t want to increase their customer retention and, as a result, their profits? CRM accomplishes this goal and more.

How to Increase Revenue with a Customer Relationship Management Solution

Gaining new customers and managing relationships with existing customers should go hand-in-hand. A CRM Solution makes that job easier.

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