What We’re Reading – Oct 2017

A roundup of the articles, posts and other nifty things we are reading at this moment.

CAMPAIGNHow Airbnb Built its Brand by Telling the World Not to Travel

Sometimes a simple conversation can make you look at your business in a whole new way. Airbnb chief marketer Jonathan Mildenhall shares how their “Live there” marketing platform was conceived and propelled them into a global brand.

ADWEEK5 Social Media Trends That Will Have Maximum Impact in 2018

As a whole, our collective attention span is much like a squirrel in a room full of nuts. So what are the ways to standout and get noticed in your social marketing? These five trends make sense in a cluttered minefield of tweets, posts and likes.

FORBESArtificial Intelligence, Buzzwords and Competitive Value

The smart phone in your hand is just one of the ever-evolving products relying on the development of AI. But is artificial intelligence just a marketing buzzword when it comes to cutting-edge products or is it really the stuff dreams are made of?

RETAIL DIVE3 Holiday Marketing Hacks

You know the definition of insanity is to do the same thing the same way as you always have and expect a different result?! These marketing hacks remind us of the need to look at what we are doing with a fresh eye.

ADAGE CREATIVITYColonel Sanders Gives GPS Directions Via Cassette Tape in KFC’s Latest Stunt

KFC and Wieden & Kennedy’s latest Colonel-themed stunt revolves around a cassette (yes, remember them?) of Sanders’ voice giving GPS directions – both modernizing cassette tape technology and paying homage to the classic American road trip. Trust us, this is just fun.

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