A roundup of the articles, posts and other nifty things we are reading at this moment.
Technology has obviously opened up our ability to communicate, both on a personal and professional level. But becoming too reliant on technology can rob your team of the value of face-to-face interactions.
CONTENT MARKETING INSTITUTEHow to Use How-To Content to Create and Retain Loyal Customers
How-to content, such as in-depth articles or videos, is a great way to focus on the information needs of people who are on the verge of buying what you sell, people who have just bought and people who are between purchases.
Many of the brightest minds in entertainment, business and philanthropy have said they owe their success to reading. Find your next great read from this list.
MARKETING LANDHow to Scale Local Events
No matter your budget, local events sponsorship can be a great way to target your desired audience in a meaningful way, particularly when you use seasonality to your advantage. It is all about timing.
We’re going to need a bigger cup for this! Chicago area graphic designer Dud Lawson recreated the Dunkin’ Donuts logo with grammatically correct language to the delight of social media followers.