What We’re Reading – Nov 2017

A roundup of the articles, posts and other nifty things we are reading at this moment.

ENTREPRENEUR3 Ways to ‘Transcend the Tech’ in Your Team’s Communications

Technology has obviously opened up our ability to communicate, both on a personal and professional level. But becoming too reliant on technology can rob your team of the value of face-to-face interactions.

CONTENT MARKETING INSTITUTEHow to Use How-To Content to Create and Retain Loyal Customers

How-to content, such as in-depth articles or videos, is a great way to focus on the information needs of people who are on the verge of buying what you sell, people who have just bought and people who are between purchases.

BUSINESS INSIDER12 Books Bill Gates, Richard Branson and other Moguls Think Everyone Should Read

Many of the brightest minds in entertainment, business and philanthropy have said they owe their success to reading. Find your next great read from this list.

MARKETING LANDHow to Scale Local Events

No matter your budget, local events sponsorship can be a great way to target your desired audience in a meaningful way, particularly when you use seasonality to your advantage. It is all about timing.

THE DAILY MEALThis Graphic Artist Redid the Dunkin’ Donuts Logo in Grammatically Correct Language

We’re going to need a bigger cup for this! Chicago area graphic designer Dud Lawson recreated the Dunkin’ Donuts logo with grammatically correct language to the delight of social media followers.

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