Participation in charitable giving efforts can help a company in many different ways. The benefits of corporate giving include tax deductions, the ability to advertise, the opportunity to have the public associate the company with a worthy cause and the possibility of educating future consumers about the company’s products. A recent article in Chron gives some quick ideas you can incorporate into your charitable efforts.
If your company is small and has less than100 employees, consider getting involved in giving on a local level. Contact the local schools. Ask the area’s high school principal about the school’s needs. The school may have rooms that need repainting. Sports teams may need sponsorship to travel to a state meet. A science teacher may want to update the school’s lab facilities. The school’s computers may be outdated. School officials may also ask for your help in supporting individual students who are struggling financially and have to work a job after class to help support their families. Other places to consider donating are the local library, the region’s senior center and the town’s firehouse.
A company may have multiple offices in a specific state. If your company has multiple branches in one area, think about donating money in many different parts of the state. Sponsor efforts to clean up highways, parks and beaches. Ask your senator if the state has a specific need in a certain area. A largely rural state may need people to help maintain trails or assist in the protection of wildlife. States with many urban areas may need funds to help clean up toxic waste left behind by industrialization.
National and International Efforts
A larger company with offices in many different states, and even internationally, may want to focus their charitable efforts as broadly as possible. Contact national organizations with offices in many different regions about how best to help people. Spreading out efforts can help create goodwill in many areas. A smaller office in Alaska may feel just as valued as a much larger office in California if allowed the same access to charitable funds. Work with international organizations to find out how to better serve individual citizens. A community may need help with immunizations or assistance in starting small businesses. Consider providing company expertise free of charge for a single day or week.
One of the best ways to encourage charitable giving is to encourage individual giving by members of the staff. For every dollar donated by a company employee, donate two dollars in the staff member’s name. Offer people in the office paid time off to volunteer for a cause they believe in. Hold blood drives on site to aid people in need. Provide prizes and free lunches for those who donate blood.