A cross-functional economic development team set out to attract out-of-state agribusinesses to Klamath County. But the team consisted of various organizations that needed to present themselves under a unified brand and consistently convey a cohesive set of compelling benefits for why Klamath County is a great place for business. They needed a full-blown marketing campaign that was trackable and delivered actionable results.
After developing a strong Team Klamath brand identity and web site, SmithBates analyzed a variety of media options including display advertising, newspaper inserts and personalized direct mail. SmithBates secured targeted mailing lists of prospects, then designed ads, newspaper inserts and direct mail postcards to get their attention. Using “variable data” printing, SmithBates tailored the postcards’ photos, copy and web site addresses for different business prospects. Each type of postcard had a unique web address (“PURL” or personalized URL) that allowed Team Klamath to track whether the prospect visited the web site for more information. SmithBates programmed and designed the web site to include a searchable database of industrial properties for sale in the county.
“SmithBates Marcomm truly delivered on its name. They are so much more than printing. A true marketing partner.” ~Team Klamath