A 2018 Holiday Marketing Guide to Data-Driven Campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

The Holiday Engagement Strategies You Need to be Using

Get creative and expand your marketing horizons by considering the addition of location technology as a way to gain more foot traffic during this busy holiday season.

What We’re Reading – 2018 Holiday Edition

A roundup of the articles, posts and other nifty things we are reading at this moment … Fa-la-la-la-la

Case Study: Wilfort Inc. Corporate and Product Branding

“Shrimp-kabobs, shrimp creole, shrimp gumbo …” Helping a growing aquaculture company develop their brand was right in SmithBates’ wheelhouse.

8 Ways to Freshen Your Brand’s Look – Without Rebranding

Is your brand looking a bit tired? A group of experts weigh in on ways to achieve a refresh without starting over.

How to Create a Logo

With a well-designed logo, potential clients can instantly discover how your business can serve them.

What We’re Reading – November 2018

A roundup of the articles, posts and other nifty things we are reading at this moment.

Case Study: Oregon Tech Spark a Response Mailer

Competition for the smartest and brightest requires an approach that is surprisingly old-school with a touch of tech, OIT style.

SmithBates’ President Dan Cavanaugh Honored as an Inductee to the 2018 Class of PPI Hickey Pickers

Our very own Dan Cavanaugh was surprised by this lifetime achievement for his leadership and many years of service to the industry.

3 Top Direct Mail Trends You Need to Know About

This isn’t your grandfather’s direct mail! Take advantage of a whole new group of tactics to market your products and services in a fresh new way.

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