Brand Style Guide Examples for Inspiration

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.

Karla Cook, marketing blog editor at HubSpot, shares that developing a consistent brand starts with creating a brand style guide. Brand style guides help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

What Is a Brand Style Guide?

A brand style guide is a document containing the rules and guidelines for the composition, design, and general thematic look-and-feel of all of a brand’s collateral. Think of one of the most recognizable brands of which you’re aware. Chances are that you’ve learned to recognize it because of the consistency across of the messaging – written or visual – that brand broadcasts. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.

The purpose of the brand style guide, then, is to form and maintain all of those various elements that, when combined, spell out the entire brand as it’s recognized. Intrigued? Check out this list of some awesome brand style guides to use as inspiration for when you are ready to take that step for your business.

Medium – See the full brand guide here.

Wolf Circus Jewelry – See the full brand guide here.

Ollo – See the full brand guide here.

Barre & Soul – See the full brand guide here.

Spotify – See the full brand guide here.

Jamie Oliver – See the full brand guide here.

Herban Kitchen – See the full brand guide here.

Urban Outfitters – See the full brand guide here.

Love to Ride – See the full brand guide here.

I Love New York – See the full brand guide here.

Cisco – See the full brand guide here.

University of the Arts Helsinki – See the full brand guide here.

NJORD – See the full brand guide here.

Espacio Cultural – See the full brand guide here.

Alienware – See the full brand guide here.

Scrimshaw Coffee – See the full brand guide here.

Nasa – See the full brand guide here.

New York City Transit Authority – See the full brand guide here.

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