Are you a small-business owner looking to have a website built? To someone new, the entire process can seem daunting and leave you feeling confused. Don’t throw up your hands yet! Dan Scalco, founder and director of growth for Digitalux, shares five simple website design tips to make it easier on yourself.
1. Quality Over Quantity
When building a website for your small business, quality trumps quantity. It is much better to start out with a small, high-quality website than it is to spend your resources on building a giant site. Why? Starting small means you save money, since there’s less for you or an agency to build. Also, it gives you the ability to focus your time, energy, and money on building out the most important parts of the website.
2. Make Your Call to Action Strong and Visible
You should treat your website as a salesman; its job is to generate leads for your business. The only way it can do that is if it has a strong and visible call to action (CTA) on it. The best CTAs are incentives that give the potential lead a reason to take the next step and buy what you sell.
If your business can’t use an incentive in its CTA, you still have one option. You’ll want to make sure that your CTA is clearly visible and leads to some medium whereby a lead can contact you. This medium can be a contact form, a phone number, or even an email address.
3. A Picture is Worth a Thousand Words
A great website (the kind that generates the most leads) uses both content and media (such as pictures and video) to tell your business’s story. A lot of small businesses get the content aspect right but miss out on the media part, which is just as important. A picture can sell your service much better than anything you write.
4. Get Inside the Head of Your Customer
When designing your small-business website, the most important question you can ask yourself may also be the simplest: “What information does the customer want when coming to this site?” Answering this question will help you create the foundation upon which to build your website.
5. Being Mobile Responsive and Having Quick Loading Times are Necessities
When it comes to the technical side of building the website, you don’t need a lot. That said, you do need to ensure that the website design agency you choose builds it to be mobile responsive and load in under three seconds. Mobile web viewing is starting to surpass desktop viewing, and although the user is accessing the same content, the device is much smaller and has limited access to fast internet.
Designing and developing a site for your small business doesn’t have to be a headache. Remember the five key tips above and you’ll have a website that not only looks great but also brings in more customers!