Selecting a print shop is an important decision that will impact your bottom line as well as how your brand looks on paper. Tammy Tufty, marketing and communications manager for Domtar’s paper division, is no stranger to the printing biz. She is the daughter of a printer, so ink and paper run deep in her blood. She outlines four tips that you should look for look for when selecting a print shop.
Tip #1: Equipment
The most obvious place to start is equipment. Just a tip, printers love talking about their equipment above all things, so be prepared. Does your printer offer different types of presses? Digital? Offset? Think about your projects and the type of printing you require. Look for a printer that can offer variety. Some jobs are better suited to digital printing and other projects may require offset.
Tip #2: Collaboration
Your printer should help take your project from good to great by offering ideas and printed samples. They need to be a strategic resource for you versus being just another vendor. Your printer needs to be part of your creative process and an extension of your team. Will they offer different types of proofs and technique tests?
Tip #3: Additional Services
Most printers today need to be able to do more than standard printing and are moving towards more of a broader marketing service provider model. Additional services such as data management, fulfillment, mailing, wide format, marketing services and wide format are now commonly found on the services list. It’s efficient and makes one stop shopping that much more attractive. When a print shop provides a variety of services, it simply makes your job easier.
Tip #4: Service
One of the most important things to look for in a print shop is service. At the end of the day, printing and other services mean nothing without great service. View your print shop as a valued partner that is integral to your success as a professional. Great printing should be expected. Service is the differentiator.
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