In 2017, marketers started witnessing the rising importance of Digital Asset Management (DAM) platforms. This year, as organizations start to experience better integration into enterprise-level processes and workflows, in addition to a range of new capabilities, the need to have a sound Digital Asset Management platform will peak.
Paroma Sen, senior features writer for Martech Advisor, outlines the top 10 features to look for when considering a DAM:
1. Easy-to-use and Intuitive UX
With all the talk on enhanced and seamless customer experiences, does it make sense to forget about creating smooth workflows for team members? So then, quite naturally, one of the first attributes should be a simple and easy-to-use, intuitive interface.
2. Multi-platform Integration
Not only is easy integration a much-needed feature, since a DAM platform is about seeping into an organization’s infrastructure to facilitate easier accessibility of digital assets, it must easily integrate into the overall work environment as well as with other content management platforms.
Permissions are important. Having control over when and how company’s and employees use assets additionally helps keep them secure. The principal here is to allow all users (whether internal or external, existing or future) to work on assets, without affecting productivity.
4. Shareability and Smooth Distribution
With collaboration being the ‘in’ thing, sharing documents directly using a DAM platform and crisp links/URLs can cut down the time taken (and need) to transfer data. Key rule: Choose a DAM platform that helps users update and distribute their assets from one single place.
A file that can’t be found is hardly an asset. The great thing is that solutions these days extend to providing keywords, tags, custom queries and lots more, to help reduce the time spent on looking for and even curating content. Features like auto-tagging ensures that files are simple to find. It smoothens the entire workflow when it’s easier and faster to access existing files without needing to hunt for them, chase people for them or re-create them.
6. Multiple File Format Storage
Every organization will have a repository that consists of a variety of file formats (images, videos, presentations, etc). So, it’s only natural to ensure your DAM platform has the capability to store different file formats to make it easier to store, share, and manipulate multiple kinds of documents with no obstacle.
Some DAM platforms offer interesting insights that can help drive data-backed decisions and plan better marketing initiatives in the future. The analytics feature will usually help unpeel elements related to the best-performing asset, how they’re being used, who’s using them most and so on. A platform that includes both measurement and reporting capabilities would serve ideally.
8. Bulk editing
Years into your business, you’ll be faced with a repository that contains several thousands of images, videos, presentations, probably lots more (as already specified before). But what if your business undergoes a complete rebranding? Wouldn’t bulk editing of assets get the job done faster, while improving your overall work process too?
9. Easy Previews
Without being able to view thumbnails or previews of content, wouldn’t it just make things confusing?
You need is a DAM solution that is easily adaptable to your company’s changing needs. What users need is a way to easily reformat, resize, tweak existing assets. A good Digital Asset Management (DAM) can give your business a host of benefits. For starters, it helps reduce cost, effort, and time. It can also aid productivity when different teams – especially sales – have access to the right content when they need it most.
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